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Here are 10 battle tested casino marketing strategies to drive “Every database, be it large and small, has a gaming budget tipping point.


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The Evolving Casino Marketing Landscape. Twenty years ago, there was much talk in the gaming industry of how to engage GenXers, and the.


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Here are 10 battle tested casino marketing strategies to drive “Every database, be it large and small, has a gaming budget tipping point.


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Solutions to some tough casino operations challanges. Ten players picked a key, and whoever opened the lock, won the car. And third, learn casino math, it will help you in any position. Second, the best thing you can do for your team is to challenge them and let them produce on as grand a scale as your resources will allow. I was feeling pretty smart until I saw that a disturbingly large number of our top players asked to be self-excluded afterwards, and others made a lot of comments that they were at the casino too much lately. I learned this from my team; they are amazing collaborators and they hold each other and me accountable through objectivity. How should a casino marketer best listen to their customers? Enjoy the wisdom of this group of casino marketing All Stars! In fact, all the keys opened the lock if not inserted completely. Above all, they understand and have a keen appreciation of the casino customer. Casino Journal logo. We all make decisions daily that affect how a guest interacts with our property or our associates. Restricted Content You must have JavaScript enabled to enjoy a limited number of articles over the next 30 days. What is the most common mistake you see casino marketers make? Listen to line staff. Lesson learned, always hire a locksmith when dealing with promotions involving keys. My current position is enterprise director of marketing. I have had many bosses that have told me what to do, but Felix led through making people feel valued. He is now an independent gaming consultant working exclusively under the Raving banner. Dennis Conrad is the former founder, president and chief strategist of Raving Consulting Company. Listen to players. How to improve table game promotions. Key eight popped the lock, but when we looked at the master, key two should have opened it. Can you sum up your philosophy of casino marketing in one sentence? What margins need to be hit to be successful? The biggest mistake that still haunts me the most, happened when I left the Las Vegas Strip for a local regional property. Others specialized in player development or were advertising gurus, analysis nerds or research mavens. Take players to dinner… they love it and they will tell you a bunch of stuff and give you a bunch of suggestions on marketing. This business should be a marathon, not a sprint. But first, listen! Chris Archunde has worked in New Mexico, Puerto Rico and Washington and has the uncommon ability to have marketers and operators work successfully together. He can be reached at ; or by e-mail at dennis conradworks. I want to hear from you. In my executive career, I have been the corporate gaming technology manager at Gila River Gaming Enterprises, director of slot operations for Luxor and Excalibur in Las Vegas, executive director of slots at Circus Circus Las Vegas, vice president of gaming at Northern Quest Resort and casino vice president of gaming and revenue enhancement at Foxwoods Resort Casino. I foresee technology assisting us in providing more personal service and timely incentives that will create a better guest experience with more data captured for each individual guest. Yes, the casino marketing landscape has many talented professionals tending it. Report Abusive Comment Thank you for helping us to improve our forums. Is this comment offensive? Second, if you have limited face time with c-level executives, make sure that when you do get that time, you are well prepared and make a good impression. But the absolutely best advice I can give is to listen face to face in focus groups, over a meal or right on the casino floor. What is the single best piece of advice you would give to a brand new casino marketing executive on their first day at the job? Please tell us why. Then I became a slot attendant and later a blackjack dealer, followed by an executive career that has included positions as slot manager, casino shift manager, IT project manager, general manager and various positions as marketing manager—both as director and vice president. The amount of data to analyze, and ways to use this data, are seemingly endless and can be a powerful tool to improve the bottom line. However, I think we have lost something too… becoming so reliant on automation, direct mail and e-mail to engage our players has definitely been at the expense of personal interaction with those players on the casino floor. To you, what is the single most important measurement in casino marketing? 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Three experienced and savvy casino marketing executives discuss their paths to success and offer advice on how to prosper in this always evolving gaming practice. I learned we really do have to think responsibly and more than the short-term bottom line, and not lose sight of our players as people. Michael Michaud is the vice president of marketing at Grand Casino Hinckley in Minnesota and is a longtime tribal gaming veteran whose work has earned numerous Romero Awards for marketing excellence over the years. Three experienced and savvy casino marketing executives discuss their paths to success and offer advice on how to prosper in this always evolving gaming practice In my year gaming career, I have met hundreds of casino marketers. Second, from the late Felix Rappaport, I learned the difference between being a boss and a leader. What positions have you held in the gaming industry? Spend more time walking the property than in your office, to hear what your associates and guests are saying. {PARAGRAPH}{INSERTKEYS}A lot of good has come from this and the industry has become more data driven. There are a lot of ways to skin that cat, but they all take planning and discipline. Listen to the operations managers and supervisors. If you can determine that you will be able to maximize opportunities and minimize over-reinvestment. Some were direct marketing pros. Thirdly, it can be easy to get stuck in the weeds and not see the big picture, so being disciplined about where and how you spend your time is key. But really, I always tried to keep a close eye on visitation trends in our rated play, trips per month, spend per trip, and time in action. Recent Articles by Dennis Conrad Barona Resort and Casino finds success by making customers feel they are part of the family. PEARSON: Nothing makes me giggle to myself more than seeing regional casino properties with built-in monopolies or semi-monopolies spending huge amounts of money on brand advertising. Margins are also the simplest form of measurement you can give a team to hit.